|About the Book|
Unless youve been living under the rock, I bet youve heard and been to YouTube.com before. And whats up with all the Top Internet Marketing gurus preaching about the importance of using videos as an additional arsenal to your array of marketingMoreUnless youve been living under the rock, I bet youve heard and been to YouTube.com before. And whats up with all the Top Internet Marketing gurus preaching about the importance of using videos as an additional arsenal to your array of marketing weapons?Its all because of one emerging trend that has been taking place on the net in recent couple of years. It is called:VIDEO MARKETING.So if youre quite accustomed to writing online to promote yourself and/or your business, youre probably wondering, why should I use videos - and hey, why YouTube??Heres why:-Why Use YouTubeAt this time of writing, YouTube.com is ranked no. 4 in Alexa ranking. What this means to you is that, YouTube is receiving millions upon millions of visitors - from all walks of life and around the planet - each day. Every hour. Every minute. Even every second.YouTube has been responsible for transforming ordinary individuals into Internet celebrities... and mediocre small businesses into mega profit-rakers!The popularity of videos are constantly growing each day. This is partially owed to faster Internet connections now being made more and more easily available in most countries. Its only a matter of time when most people in the world will finally experience fast Internet connections and are inclined to favor watching videos - online!UNLIMITED Opportunity, Dont You Think?But theres a problem.In order to achieve results from Video Marketing via YouTube.com, your video(s) must possess the following qualities:-Interesting to view - if your videos are boring, theres no reason for your viewers to continue watching. Remember: theyre one click away from closing the browser!Viral property - it must be newsworthy so that your viewers will tell others, who then in turn tell others, about your video. Thus allowing you to leverage on the best form of advertising i.e. word of mouth!And more!