Home » Emotion Gestalten: Methodik Und Strategie Fur Designer by Mareike Roth Oliver Saiz
Emotion Gestalten: Methodik Und Strategie Fur Designer Mareike Roth Oliver Saiz

Emotion Gestalten: Methodik Und Strategie Fur Designer

Mareike Roth Oliver Saiz

Published May 2nd 2014
ISBN : 9783038211563
ebook
224 pages
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 About the Book 

A firm s brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findingsMoreA firm s brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. The emotion grid and design elements tools aid practical implementation of fundamental design components (form, color, materials).